The rise in internet retail, ecommerce, and online shopping is directly linked to the rise and success of web design agencies. One will always need the other, regardless of how big the other becomes.

As per recent statistics, there were 320,000,000 internet users in North America as of June 2016. This is vital information for those who want to buy since they will be searching for companies with professional and viable websites.

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Online retail is so popular that 57% of SME’s plan to invest in building or upgrading their websites.

They realize the importance of having a website that is high-quality and provides a great user experience. The higher the success rate for sales, the lower the friction between customers entering and paying.

Websites must be fast to ensure a high conversion rate. This means that visitors actually buy from them. Websites that load in less than 2.4 seconds have a 1.9% conversion ratio.

Alternativly, if a company website loads in 3.3 seconds or less, the rate drops to 1.5%.

Clients and their customers are requiring great web design services in singapore, user experience, interface, and fantastic speeds—which all mean that your new web design agency will be in great demand.

Great design, great user experience, less friction, and great speeds—all of these mean that your new web design agency will be in great demand.

These trends will continue to be accentuated by the increased use of mobile devices. Businesses of all sizes are realizing the importance of professional web design.

Today’s guide will cover everything you need to get your web design company started.

Each web design agency has a variety of jobs. While some agencies are more focused on specific aspects than others, they all have a crucial role.

Let’s take a look at four areas that your web design agency should be covering.

User experience

You will need to make UX (user experience), a key part of your website design team.

UX usually involves research about visitors to the website. This includes how they find information, what they click, how long each page takes, and how they get to the desired goal.

This is how the website visitor experiences the site, and what they think of it.

User interface

Designers who are involved in user interface design connect visitors to the backend processes. They use coding to create website features that are simple and accessible.

This includes HTML, CSS, JavaScript, and others to create a seamless result for the user. In order to create the final product, UI designers often work closely with graphic designers.


Mobile designers focus exclusively on developing mobile platforms.

These designers create functional designs optimized for mobile devices. They are required to be proficient in a variety of programming languages because they also have to create mobile-friendly aesthetic displays.

Information architecture

Information architects help you to turn your client’s ideas into a visual mock-up. Information architects are the intermediaries between the client and the developers.

They meet with clients to learn what they need, conduct market research, and recommend features that will maximize user experience.

What are the Advantages and Drawbacks of Starting Your Web Design Agency?

Before we get into the details of what you will need to establish a web design agency, it is important to understand what you are looking for.

Your web design agency has many great opportunities, but you need to be careful.

Let’s look at the most important things for each.

The Advantages

The benefits are amazing for entrepreneurs who are looking to start a web design company. These are the main ones.

Technically, you can work whenever you like and with whomever you wish.

You can work whenever you like because you are your boss. You can work from 3 pm to midnight if you’re a night owl or you can split your time between the morning and night.

It is also possible to decide who your clients will be. Both of these points need to be taken with a grain, as your customers still reign supreme. It’s important to be accessible and you won’t just want any clients at first.

There are many projects you can work on

Web design allows you to work on multiple projects simultaneously. This allows you to spread your workday.

This will ensure that you don’t become bored or stuck working on one project per day. This will allow you to grow your portfolio, which will help you get more clients.

You will be doing what you love – professionally.

It is generally assumed that you really enjoy web design. You wouldn’t start your own web design company if you didn’t like it.

Now you can do what you love and make money doing it. This is one of life’s greatest joys. Most working adults dream of being able to work for what they love.

Potentially, you can make a lot of money

For the foreseeable future, the web design industry will continue to grow. With eCommerce booming and more people getting online, more businesses will require a web design agency that is highly qualified.

It’s all great and all, but we must not forget about the downside: the pitfalls. Many more people would have started their own web design agency if it was that easy.

There are disadvantages to starting a business.

It is important to always look out for your clients

This is covered in detail in section VI – How To Get Clients For Your Web Design Agency. But it’s still true that getting your first client can be difficult.

Web designers are often more happy coding than interacting with customers and convincing them to use their services. This can be a challenge.

It will be hard in the first section.

The first part of your search for clients can take anywhere from a few days to several months. During this time you will have to manage your employees and expenses.

There is a lot to choose from

Many web designers are looking for clients because the industry is relatively low-upfront.

This is made more complicated by the fact, that your competition can be from across the country or the world.

It is important to stay up-to-date

Web design is closely tied to the internet. You need to be on top of your game. You must be up-to-date on new trends in web design, coding, infrastructure, and mobile.

It’s not a demanding hobby so it won’t require a lot. However, it will take time. It will be difficult to impress clients and secure their business if you don’t keep up with the latest technology.

Your Business’s Fundamental Aspects

It’s more than getting clients or creating websites. You will need to take care of all aspects of your business in order for your agency to succeed.

Let’s take a look at the core components of your new web design agency.

Your Web Design Business Plan

InvoiceBerry has discussed some of the most common myths about business plans. The most outrageous is the belief that you don’t really need a business plan.

This is a mistake that could not be further from the truth. This is because they view business plans as documents that can be used to secure funding. It is an external-facing document you can create once and forget.

Business plans are inherently inward-facing. These plans are about you and the web agency. They include the organization of the website, the goals and the mission, as well as the financial forecast.

It acts as a roadmap and helps you and your team to get on the same page regarding the direction of the company. It is important to revisit it regularly and make adjustments as your business evolves.

To create a business plan that is complete, answer the following questions:

  • Executive SummaryWhat are your strengths as a business?
  • Business DescriptionWhat is the most important aspects of your business?
  • Overview of Industry and CompetitionWhat research have you done about the web design industry? Who are its competitors and what are their trends?
  • Operation and Management PlanWhat will your daily operations look like? How will your management structure work together to achieve the business goals?
  • Description of the ServiceWhat competitive advantages does your company have over its competition?
  • Marketing StrategyHow can you get your web design services seen by the right people? How does your price, distribution and promotion work together?
  • Financial ProjectionWhat kind of revenue andExpensesWhat amount of funding will you need for a given time?
  • These questions vary in complexity and you need to answer them for your web design agency.

You are setting yourself up for failure if you don’t know anything about your competitors.

InvoiceBerry has already created an 8,000-word guide that will help you create a business plan.

Software for web designers

There are many great web design software options. We’ll only be focusing on the non-design tools that can help you succeed.


Evernote is a useful and simple app. It is also great for web design. It is easy to create and store notes, and then share them across all of your devices.


You will need a way to easily store and send files when you work with clients. This is especially important for large files that cannot be seen via email.

Dropbox makes it easy to do this, and Dropbox is on the cloud so you don’t have to worry about losing your files.


Your web design agency is not just responsible for designing websites. InvoiceBerry helps you take care of your business. InvoiceBerry allows you to create and send invoices within 60 seconds. This will allow you to stay focused on designing.


You’ll need a project management solution for your web design agency team.

Trello is often at the top of the best lists because of its user experience, interface, and useful features.

Let’s first look at the documentation that you will need before we look at pricing strategies and how to get your first clients for web design.

This includes licensing and insurance, qualifications, and requirements.

Qualifications and Requirements

Like other related professions, web design doesn’t usually require any formal qualifications.

This means that you don’t necessarily need to have a degree in design, but a bachelor’s degree can be useful.

Your portfolio will be the main qualification for many clients. They are interested in seeing what kind of designs you can create for them.

Specific skills are required for the creation of this portfolio. These skills include:

  • UX (user experience design)
  • Visual design
  • Marketing, social media and SEO (Search Engine Optimization), particularly on-site SEO
  • In-depth HTML and CSS coding knowledge
  • In-depth knowledge about design software like Illustrator and Photoshop
  • Knowledge of photo editing and copywriting
  • Mobile or responsive design
  • It is assumed that you know or are learning these essential requirements if you plan to start your own web design company.

You don’t have to be a professional web designer to learn.

Assumedly, in every corner of the globe, you will need a permit or license if you want to start a business.

The type of license you need and the process required to get it will vary depending on where your business is located.

A web design agency does not need a license to operate in many areas. A general business license will suffice if it is in compliance with local laws.

You may need additional documentation or permits if you work with clients in certain industries such as defense, telecommunications or food.

It is possible to also open your agency as a limited business or LLC. However, there are other options.

There are three types of insurance that web design agencies should consider. The third is for web design teams.

General liability insurance is a common recommendation and is considered the least important type of insurance. It seems redundant in comparison.

Professional Liability

Your web design agency should reflect your professionalism. Sometimes, however, no matter how hard you work, there will be problems.

Also known as errors and oversights (E&O), professional liability insurance is also called insurance. It protects against negligence, damage, subcontracting claims and defense costs.

Business owner’s insurance

This insurance combines the benefits and protection of general liability with data protection to your business.

This covers work-related injuries, medical bills, property damages, data loss, and work-related injuries. This is especially true if you suffer financial losses as a result of equipment damage or data loss.

Workers’ Compensation

This applies only to agencies with employees, as I have already mentioned.

This is required if there is more than one employee in certain areas. You will need to meet a minimum requirement in other countries or states before you can apply.

This insurance covers you and your employees in case of illness or injury. Although this is not a common risk for web designers it is still important to have coverage in case of an accident.

How to Price Your Web Design Services

Pricing is an important aspect that we must consider. Once you have the basics down, it’s time to look at your prices and services.

This can be difficult. This requires careful thought and knowledge about your ideal customers, as well as your business costs.

Let’s take a look at the most popular pricing strategies for web designers.

The hourly pricing strategy is one of the most common pricing strategies web designers use. This strategy is very effective for entrepreneurs who are just starting out, since it allows you to get paid for all your work.

However, it is crucial that your rate takes into consideration the agency’s margins as well as costs. Different rates can be used for different members of your team depending on their seniority and experience.

This method is easy to plan and gives you experience in pricing jobs. This is crucial as your business will grow and you may want to change to a different pricing strategy.

However, there will be disadvantages eventually. The most important is that clients will question your charges and your processes rather than focus on your results.

There is no incentive to make your work more efficient. Because you get paid per hour, the more you work, the less you make.

There are many great benefits to pricing work according to the project. This method allows you to set a price for the project and outline the scope. Then, you deliver the results within the time frame agreed upon.

This is a great advantage because you will finish your work quicker and get paid the same amount. This allows you to dedicate your remaining time to other projects.

Clients will also be certain of the final price. They will enjoy the results and not worry about the final invoice.

It is important to remember the drawbacks. You could find yourself undercharging if you don’t have a lot of experience in scoping projects.

Your clients might also experience many changes throughout the project. These changes can alter some, all or most of the tasks, and you may end up being paid differently than you expected.

Based on the value

This pricing strategy is best reserved for highly experienced web design agencies. This pricing strategy is not based on the final product (the website), but on the value that the website provides to the client.

The commission or royalty earned by your client can be used to pay you. It is not easy to determine the value of your services or justify it to clients.

This aligns with your client and your goals. You will make more money if your product is better and your client has more revenue.

You will need to feel confident in presenting this option to your client. You will also need to research how your services can be of value to clients and how you can explain it to them.

How to get clients for your web design agency

Once we have everything set up, it’s time to go out and promote your service. Marketing is key to getting your money flowing.

Let’s take a look at some of the most effective ways to spread the word about your web design agency. This covers both traditional and digital marketing.

Traditional marketing

Even though traditional methods are losing popularity fast, they can still be very effective.

Many new businesses do not use them because they are prohibitively expensive, especially when compared to TV or radio advertisements.

There are many ways to market your web design agency.

Find the right clients

Physically finding your clients is one of the best ways to find clients. You should be looking for speaking opportunities, workshops and meetups at conferences or other events where your ideal client is likely to be.

If you are able to meet these people and have your pitch prepared, you might be able to leave with a list of leads that could lead you to potential clients.

In exchange for testimonials/portfolios, pro bono

You’ll need to build your portfolio quickly if you are just starting out. Giving your services away for free is one of the best ways to do this.

You’ll get the website absolutely free. You can also use the website in your portfolio in exchange. If your client is satisfied with your work, she should agree to give a testimonial.

For partnerships, network

It is important to recognize that your services will work well in related industries. This includes developers, marketing agencies, PR firms, and others.

You might end up sharing clients or offering discounts to your client’s services.

Digital marketing

Digital marketing will be the focus of all your marketing efforts. Here are the top five that you need to use for your web design agency.

Your website

Your website should be of the highest quality if you sell web design services. Your website should not only contain your best work but also technically represent your best work.

This will be used by your client as a prototype of your style, user experience, aesthetics, and many other aspects. It doesn’t need to be impressive or you will not have any luck.

Social media

It’s obvious that social media is essential for any business. It’s where your customers are and it is where you should be.

It is important that your business is easily found. For example, your Facebook page should contain all information that will allow potential clients to reach you.

Your portfolio should include links to other sites that you have worked on (with the approval of your client) as well as images.

Blog or guest blog

Blogging is a great way for customers to discover the answers they are looking for. This is called inbound marketing and it allows you to attract the right clients by sharing valuable knowledge.

You should consider guest blogging opportunities if you don’t own a blog. This will allow you to be seen by the right people and could potentially drive significant traffic to your website.

You will need to ensure that you have everything you need in order to succeed as a web designer.

Use these steps to get your first clients for web design:

  • Traditional marketing includes networking and pro bono work to obtain testimonials
  • Digital marketing includes writing blog posts and social media.
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