In recent years, there has been a major shift in the lingerie industry. Today, the majority of the top lingerie sets available are made by women-owned brands. The male gaze is no longer the primary driver behind the designs. A lot of lingerie brands for women are made by women. They also offer a variety of sizes and nudes.

Treat yourself this Valentine’s Day to a new set of lingerie that feels great, no matter if you’re wearing it under your WFH outfit. Vogue reviews the top lingerie brands owned by women, including some new and some old favorites. These lingerie sets are designed to boost confidence and can be worn by women.

Mary Young

Mary Young’s brand eponymous was established in 2014 to provide “functional garments to celebrate the natural form and encourage body positivity.” It features modern, minimalist designs that are comfortable and ethically made.

Mary Young contrast bra in gray

Mary Young Tory short in grey

Mary Young Remi bra

Mary Young Remi string

Mary Young Toni short

Fleur du Mal

Fleur du Mal, a luxury brand of ready-to-wear and Oyster Lingerie, was founded by Jennifer Zuccarini in 2012. The brand is named after Charles Baudelaire’s famous collection of poems Les Fleurs du Mal. It aims to make fashionable, wearable, feminine, and powerful pieces.

Fleur du Mal luxe triangle bra

Fleur du Mal luxe v-string

Fleur du Mal violet triangle bra

Fleur du Mal violet high-waist panty

Fleur du Mal violet balconette bra

Fleur du Mal violet thong

Fleur du Mal bow embroidery ruched top

Fleur du Mal bow embroidery ruched shorts


Eberjey was started by Ali Mejia, and Mariela Rovito, two of their friends. They set out to create lingerie that was comfortable, easy, and “allows” you to be yourself.

Eberjey Anouk classic underwire bra with lace

Eberjey Anouk classic thong

Everyday plunge bra by Eberjey Pima Goddess

Everyday thong by Eberjey Pima Goddess

Eberjey Iona love me bralette

Eberjey Iona loves me thong


Araks is a long-standing favorite of Vogue editors. Araks Yeramyan, a sustainable New York label, created Araks to make women feel beautiful.

Araks Beatrice bralette mauve

Araks Aaron panty mauve

Bralette Wave Araks Brryce

Araks Basja panty waves


Kim Kardashian West’s Skims brand is “solution-oriented” and aims to enhance your curves, not diminish them. The brand offers bodysuits, lingerie sets, and loungewear that are technically constructed.

Skims cotton jersey triangle bralette

Skims cotton jersey cheeky tanga

Skims jelly sheer triangle bralette

Skims jelly sheer dipped Thong

Skims pointelle logo triangle bralette

Skims pointelle logo, T-string Thong

Else Lingerie

After growing up in the lingerie accessories industry, Ela Onur felt it was natural to start her line. Her beautiful underpinnings are handcrafted by skilled artisans who pay attention to every detail.

Else Jolie soft-cup triangle bra in stretch-mesh and organic cotton jersey

Else Jolie stretch-mesh thong in organic cotton-jersey

Else Bella satin-trimmed stretch pointelle-knit soft-cup triangle bra

Else Bella satin-trimmed, stretch pointelle-knit thong

Else Bella satin-trimmed stretch-lace soft-cup bra

Else Bella satin-trimmed stretch-lace briefs

Savage x Fenty

Rihanna’s Savage x Fenty will be included in any list of inclusive, women-owned brands. With its highly anticipated runway show, which is held every year, the line has transformed the industry. It’s a celebration of women of all races and sizes.

Savage X. Fenty candy heart unlined lace balconette bra

Savage X. Fenty candy heart lace string

Savage, not sorry ultra demi unlined lace bra

Savage Brazilian high-leg lace is not for sale

Yasmine Eslami

Yasmine Eslami, a Parisian, founded her namesake label in 2011. She wanted to create “elegant and contemporary styles without any customary frippery.”

Yasmine Eslami serena chiffon-trimmed, stretch-tulle underwired bra

Yasmine Eslami Serena chiffon-trimmed stretch-tulle briefs

Yasmine Eslami Monete stretch point-d’esprit tulle and Lace underwired Balconette Bra

Yasmine Eslami Monete stretch point-d’esprit tulle and Lace Briefs

Lonely Lingerie

Lonely lingerie claims on its website that they are for women who wear lingerie to express their love.

Lonely Label Vivienne underwire bra bottle

Lonely Label Vivienne high-waist brief bottle

Lonely Label Shelby longline bra with sorbet

Lonely Label Shelby short sorbet

Black Lonely label Olivia underwire bra

Lonely label Olivia high waisted short black

Dora Larsen

Georgia Larsen, an ex-lingerie buyer, started Dora Larsen’s line in 2016 from her flat in southeast London. Larsen had grown tired of purchasing uncomfortable bras and decided to combine her expertise in lingerie design with her love for design to create a line of everyday, modern lingerie in bright colors.

Dora Larsen Jessica underwired bra in stretch-lace and satin tulle by Dora Larsen

Dora Larsen Jessica tulle and stretch-lace briefs

Dora Larsen Ivy underwired bra with lace trim and stretch-satin – Dora Larsen

Dora Larsen Ivy lace-trimmed stretch-silk briefs


Cuup’s mission to “redefine the way women feel and look in their underwear” is a recognition that lingerie was historically designed to change and shape the female body. Cuup’s pieces are designed for real bodies and challenge the existing standards. Cuup’s pieces are minimalistic and sleek. They were created to enhance, not alter, the female form.

Cuup the plunge bra

The thing is ready!

The balconette bra is now available

Cuup the high waist

KiT Undergarments

Simone Harouche, Jamie Mizrahi, and their stylists created KiT Undergarments. They founded KiT undergarments with the belief that “good outfits need a good foundation.” The bra and underwear staples they created are just that.

KiT triangle pullover bra

KiT bikini brief

KiT triangle underwire bra

Thong by KiT seamless

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