In recent years, there has been a major shift in the lingerie industry. Today, the majority of the top lingerie sets available are made by women-owned brands. The male gaze is no longer the primary driver behind the designs. A lot of lingerie brands for women are made by women. They also offer a variety of sizes and nudes.
Treat yourself this Valentine’s Day to a new set of lingerie that feels great, no matter if you’re wearing it under your WFH outfit. Vogue reviews the top lingerie brands owned by women, including some new and some old favorites. These lingerie sets are designed to boost confidence and can be worn by women.
Mary Young’s brand eponymous was established in 2014 to provide “functional garments to celebrate the natural form and encourage body positivity.” It features modern, minimalist designs that are comfortable and ethically made.
Mary Young contrast bra in gray
Mary Young Tory short in grey
Mary Young Remi bra
Mary Young Remi string
Mary Young Toni short
Fleur du Mal
Fleur du Mal, a luxury brand of ready-to-wear and Oyster Lingerie, was founded by Jennifer Zuccarini in 2012. The brand is named after Charles Baudelaire’s famous collection of poems Les Fleurs du Mal. It aims to make fashionable, wearable, feminine, and powerful pieces.
Fleur du Mal luxe triangle bra
Fleur du Mal luxe v-string
Fleur du Mal violet triangle bra
Fleur du Mal violet high-waist panty
Fleur du Mal violet balconette bra
Fleur du Mal violet thong
Fleur du Mal bow embroidery ruched top
Fleur du Mal bow embroidery ruched shorts
Eberjey was started by Ali Mejia, and Mariela Rovito, two of their friends. They set out to create lingerie that was comfortable, easy, and “allows” you to be yourself.
Eberjey Anouk classic underwire bra with lace
Eberjey Anouk classic thong
Everyday plunge bra by Eberjey Pima Goddess
Everyday thong by Eberjey Pima Goddess
Eberjey Iona love me bralette
Eberjey Iona loves me thong
Araks is a long-standing favorite of Vogue editors. Araks Yeramyan, a sustainable New York label, created Araks to make women feel beautiful.
Araks Beatrice bralette mauve
Araks Aaron panty mauve
Bralette Wave Araks Brryce
Araks Basja panty waves
Kim Kardashian West’s Skims brand is “solution-oriented” and aims to enhance your curves, not diminish them. The brand offers bodysuits, lingerie sets, and loungewear that are technically constructed.
Skims cotton jersey triangle bralette
Skims cotton jersey cheeky tanga
Skims jelly sheer triangle bralette
Skims jelly sheer dipped Thong
Skims pointelle logo triangle bralette
Skims pointelle logo, T-string Thong
After growing up in the lingerie accessories industry, Ela Onur felt it was natural to start her line. Her beautiful underpinnings are handcrafted by skilled artisans who pay attention to every detail.
Else Jolie soft-cup triangle bra in stretch-mesh and organic cotton jersey
Else Jolie stretch-mesh thong in organic cotton-jersey
Else Bella satin-trimmed stretch pointelle-knit soft-cup triangle bra
Else Bella satin-trimmed, stretch pointelle-knit thong
Else Bella satin-trimmed stretch-lace soft-cup bra
Else Bella satin-trimmed stretch-lace briefs
Savage x Fenty
Rihanna’s Savage x Fenty will be included in any list of inclusive, women-owned brands. With its highly anticipated runway show, which is held every year, the line has transformed the industry. It’s a celebration of women of all races and sizes.
Savage X. Fenty candy heart unlined lace balconette bra
Savage X. Fenty candy heart lace string
Savage, not sorry ultra demi unlined lace bra
Savage Brazilian high-leg lace is not for sale
Yasmine Eslami, a Parisian, founded her namesake label in 2011. She wanted to create “elegant and contemporary styles without any customary frippery.”
Yasmine Eslami serena chiffon-trimmed, stretch-tulle underwired bra
Yasmine Eslami Serena chiffon-trimmed stretch-tulle briefs
Yasmine Eslami Monete stretch point-d’esprit tulle and Lace underwired Balconette Bra
Yasmine Eslami Monete stretch point-d’esprit tulle and Lace Briefs
Lonely lingerie claims on its website that they are for women who wear lingerie to express their love.
Lonely Label Vivienne underwire bra bottle
Lonely Label Vivienne high-waist brief bottle
Lonely Label Shelby longline bra with sorbet
Lonely Label Shelby short sorbet
Black Lonely label Olivia underwire bra
Lonely label Olivia high waisted short black
Georgia Larsen, an ex-lingerie buyer, started Dora Larsen’s line in 2016 from her flat in southeast London. Larsen had grown tired of purchasing uncomfortable bras and decided to combine her expertise in lingerie design with her love for design to create a line of everyday, modern lingerie in bright colors.
Dora Larsen Jessica underwired bra in stretch-lace and satin tulle by Dora Larsen
Dora Larsen Jessica tulle and stretch-lace briefs
Dora Larsen Ivy underwired bra with lace trim and stretch-satin – Dora Larsen
Dora Larsen Ivy lace-trimmed stretch-silk briefs
Cuup’s mission to “redefine the way women feel and look in their underwear” is a recognition that lingerie was historically designed to change and shape the female body. Cuup’s pieces are designed for real bodies and challenge the existing standards. Cuup’s pieces are minimalistic and sleek. They were created to enhance, not alter, the female form.
Cuup the plunge bra
The thing is ready!
The balconette bra is now available
Cuup the high waist
Simone Harouche, Jamie Mizrahi, and their stylists created KiT Undergarments. They founded KiT undergarments with the belief that “good outfits need a good foundation.” The bra and underwear staples they created are just that.
KiT triangle pullover bra
KiT bikini brief
KiT triangle underwire bra
Thong by KiT seamless